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With the popularity of online auctions, “buying and selling” used goods is becoming commonplace. In Nagoya City, there is a huge seven-story recycle store. The items it handles range from watches, precious metals, and brand bags to clothing, musical instruments, and electrical appliances . The shop is gaining popularity not only as a place to buy popular items at reasonable prices, but also as a place where people can easily sell items they no longer need. This article looks at the relationship between people and goods in Japan's consumer society, following the “reasons for selling” and “reasons for buying” of the people who visit these shops.