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The island of Bali, Indonesia suffered a massive blow to its tourism industry during the pandemic, and many were left unemployed. To get by, some people decided to use their cooking skills or management experience to set up their own businesses. Sendok Kreatif (The Creative Spoon) is a group of restaurant consultants, chefs and other experts who provide free guidance on product development and marketing . Their efforts have helped put some 10 small firms on the map. As the future of the tourism industry remains cloudy, we follow the people turning to entrepreneurship to make ends meet.