Avsnitt 2

A very recent example of what looks like a textbook PR disaster. Last week, a Melbourne woman claimed she was bullied and ridiculed in a retail store by a shop assistant. She complained to the company, who went even further in an over-the-top, abusive email. Unsurprisingly, the shopper posted the correspondence online and it went viral, trending worldwide . She ended up on current affairs shows, along with the company spokesman, who threw more fuel onto the fire by defending the company's position. As a result, the store got maximum exposure, but is all PR good PR? Pinktober. Pink lollies, pink windscreen wipers, pink copy paper, pink footies... The panel looks at the 'pinking' of products l in the name of Cause Related Marketing . Breast Cancer Awareness is a great cause, but are some cashing in on it?