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It is being investigated whether products that have been prepared according to the packaging according to the traditional method differ from ordinary products. What exactly does traditional mean on the packaging of: Van Oers sandwiches with egg and bacon; Italian products from Bertolli, such as olive oil and pasta sauces . One of the reporters visits a pizza baker in Naples to verify whether the Iglo pizza really comes from a wood-fired oven, and also the Knorr factory in Italy where the Bertolli products are said to be made according to traditional methods by the old rural women from the television advertisements.