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The Phantom is the first Rolls-Royce motorcar to be introduced since the company was acquired by BMW in 1998. Each Phantom is a unique combination of state-of-the-art technology and old-world craftsmanship, constructed with meticulous attention to detail. Manufacture of the Phantom begins in Unterhallerau, Germany, where its strong, stiff and lightweight space frame chassis is built . Each space frame and body shell assembly is then sent to BMWs factory in Dingolfing, Germany for corrosion-resistance treatment and primer paint. Next, each Phantom is shipped to a manufacturing facility constructed by BMW specifically to build the new generation of Rolls-Royce motorcars . It takes an average of 450 hours and the skills of hundreds of dedicated craftspeople, artisans, designers, engineers, mechanics, painters, sewing machinists and others to hand-build each car . At a base price of $380,000, the Phantom comes equipped with an impressive list of standard amenities including 90 square yards (75 sq meters) of A-grade Bavarian leather upholstery and book matched interior wood trim, hand-crafted from exotic veneers, all of which are fashioned right in the main assembly building of the Goodwood plant . With the Rolls-Royce customization, or bespoke program, however, the options are limited only by the boundaries of the buyers bankroll and imagination.