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American activist and writer Cory Doctorow on why the big American tech companies can criticize their products with impunity and we continue to use them anyway. The endless stream of ads nowadays on Google, Instagram and YouTube not only creates frustration, but also genuine concerns. Doctorow coined the term Enshitfification for what goes wrong with the internet and made a thorough analysis of how that could have happened . Because the classic idea, that if a product or service is no longer good, the free market automatically switches to better alternatives, no longer applies in the digital economy.