The Apprentice · Säsong 7 · Avsnitt 7
Avsnitt 7
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Om avsnittet
The teams are called to gleaming offices in Fleet Street, home to London's oldest newspaper district. Lord Sugar informs the candidates they'll be creating and publishing a free magazine. But first he shuffles the teams, appointing the project managers. Free magazines earn money by selling advertising, but advertisers only buy space in titles with a surefire market . As such, the teams must choose a hit subject, produce appropriate editorial content and convince advertisers they will reach a big audience. As Karren keeps notes, one team is led downmarket by their editor with a low-brow lads' magazine. The other team, accompanied by 67-year old Nick, goes for the oldies market, and on the way comes up with some patronising names (causing raised eyebrows from Nick!) . But despite some research with sprightly over-sixties, it soon descends into stereotypes. Karren winces as the lads' mag embraces innuendo and photoshoots get racy.
Avsnittsfakta
- Serie
- The Apprentice
- Säsong
- 7
- Avsnitt
- 7
- Sändningsdatum
- 2011-06-15
- Speltid
- 60 min
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